September 24, 2009
How to Kill a Wine Brand
These disasters seem to arise from one of two main areas: cultural conflicts between the two companies, and/or differing priorities on how to run the business between the old ownership and the new. Quite often it's both.
These disasters seem to arise from one of two main areas: cultural conflicts between the two companies, and/or differing priorities on how to run the business between the old ownership and the new. Quite often it's both.